RIM Review

Blackberry z10 Smartphone


After much long anticipation in mid February Blackberry released its first model phone, the Z10, in an attempt to start its long overdue comeback into the world of smartphones. Blackberry for the past year has been on a steady decline. Reducing staffing to almost a third, going through numerous CEO's and attempting different marketing structures to help people look forward to the new model phone. Blackberry had a big hurdle to jump in this "unforgivable" release. If the phone was not everything it should be and more, then blackberry was looking at a doomed fate.

Blackberry does have some unknown features that the majority of the public do overlook. We will look first at where the company originates and where the company is heading to.

Blackberry is a company which started out in the software section of the computer age, it developed some of the most cutting edge security packages which corporate America fell in love with. It was then able to develop a secure network of servers around the world, approx 1500 of them, and they servers run the dedicated RIM network. Research In Motion is the first company to offer secure data transfer. They then developed smartphones with this security built in. These feature grew into the widely known BBM function we know today. The general public do not realise that this feature is the most secure wireless data transfer features available tot he general public. It is not a messenger feature that runs off wireless carriers tower, it operates on those 1500 RIM servers around the world and offer a security level which no other company can offer. In fact, with the release of the Z10 and X10 (which is the same phone only with the full qwerty keypad, not the full touchscreen) the American government has already signed up to use as the standard phone for all government officials as Blackberry can offer the secure data transfer which no other company can. Apple is very unstable in this area and offers no security for the end user.

So with that in mind, let us look at the phone itself. It follows the generic full touchscreen, which the youth of today seem to migrate towards. Yet also offers that full qwerty keyboard that corporate users navigate towards as their purposes are different then the social networking mainstream teenagers that blackberry underestimated. Thinking cellphones would be for business not social aspects of life.

Well they really caught up fast. With the X10 you get more then just a cell phone. The product has a blazing fast quad core chip, with a love 2gigs of ram which makes the phone operate seamlessly between apps which you have running. The BB10 os has many new features which add in the user of the device. Following their playbook software the X10 has a distinct feel which separates it from the Apple/Android suite of slide screens and grid style apps, to a more unique feel. Its business appeal with be for the public now as well as the professional. This may have been the device that BB needed to release. They will certainly see themselves on the rebound now, working towards the top place which they held for many years. It will be a challenge as Apple has a swift legal team on their sides, and has consumed the near-sited youth of the west. This new product is a first-stake in RIMs attempt to rebuild their name and the device lives up to it.